competitive-analysis-process

competitive-analysis-process is an open-source data skill for Claude Code and compatible agents, published by deanpeters. Its author describes it as: “Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.”. The project has 6.5k stars on GitHub and ships custom license terms, so review them before reuse. Add it to your setup with `/plugin marketplace add deanpeters/Product-Manager-Skills`.

What competitive-analysis-process does

Orchestrate rigorous, repeatable competitive analysis across **six analytical steps**, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work — the way `discovery-process` orchestrates the discovery skills. Run all six for a strategy cycle; run one when a specific question walks in the door. The steps build on each other, but the sequence bends to the decision.

Installation

Add competitive-analysis-process to your agent with:

/plugin marketplace add deanpeters/Product-Manager-Skills

Always review a skill's source before installing it. This command comes from the skill's public repository; the linked repo is the source of truth for exact setup steps.

What's inside

The SKILL.md for competitive-analysis-process is organised into these sections:

• Purpose
• Input
• Key Concepts
• Application
• Step 1: Overview of the Competitive Landscape
• Step 2: Comparisons at the Product Level
• Step 3: Ability to Fulfill Customer Needs
• Step 4: Compilation of Business Information
• Step 5: Perception and Relative Positioning
• Step 6: Competitors' Strategic Direction
• Step 7: Produce the Outputs
• Examples

When to use it

Reach for competitive-analysis-process when you want data help from your agent without writing the same instructions every session. Load the skill and the agent picks it up automatically for relevant tasks.

Strengths

• Ships in deanpeters/Product-Manager-Skills, an established project with 6,527 GitHub stars
• Actively maintained (recent commits)

Things to check

• No license declared — confirm terms with the author before reuse

Topics

Frequently asked questions

What does competitive-analysis-process do?

Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.

How do I install competitive-analysis-process?

Run /plugin marketplace add deanpeters/Product-Manager-Skills in your agent, then reload your skills. Review the source at https://github.com/deanpeters/Product-Manager-Skills before installing.

Is competitive-analysis-process free to use?

competitive-analysis-process is publicly available on GitHub, but deanpeters has not declared a standard open-source license (Other). Confirm the terms with the author before reusing it.

Where does competitive-analysis-process come from?

competitive-analysis-process ships inside deanpeters/Product-Manager-Skills, a repository that contains 41 catalogued skills in total. The repository's 6,527 GitHub stars apply to that whole collection, not to this skill on its own.