Looking for the best marketing skills for Claude Code and other AI coding agents? This collection ranks 27 open-source marketing skills by a blend of GitHub popularity, licensing clarity, and how well each one documents what it does. Skills — sometimes called Agent Skills — are small, shareable bundles of instructions that an agent loads on demand to become better at a specific job, so a strong marketing skill can save you from re-explaining the same context in every session. The highest-ranked entries here, including magazine-web-ppt, html-ppt-zhangzara-broadside, html-ppt-zhangzara-coral, pair an active repository with a real open-source license, which matters if you plan to adapt or redistribute them. Every listing links straight back to its original repository so you can read the source, check recent activity, and copy the exact install command. We refresh this ranking every week as stars, forks, and new releases change across the ecosystem.
For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.
OpenDesign's product-launch announcement and press narrative — the headline, the proof points, and the call to action. Built as a decision-grade marketing & GTM deck for press, community, prospects.
OpenDesign's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead.
Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.
Use this skill when the user shares ad campaign performance data and asks what to cut, scale, or test. Trigger for prompts like "analyze my ad campaigns", "where am I wasting ad spend", "reallocate my ad budget", "which ads are actually working", or "ROAS analysis". Do not trigger for campaign planning or creative generation without performance data.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.
Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.
Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.
Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.
Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.
