Overview
ad-campaign-analyzer is an open-source marketing skill for Claude Code and compatible agents, published by github. Its author describes it as: “Use this skill when the user shares ad campaign performance data and asks what to cut, scale, or test. Trigger for prompts like "analyze my ad campaigns", "where am I wasting ad spend", "reallocate my ad budget", "whi…”. The project has 38k stars on GitHub and is available under the MIT license. Add it to your setup with `git clone https://github.com/github/awesome-copilot ~/.claude/skills/ad-campaign-analyzer`.
What ad-campaign-analyzer does
Take raw campaign performance data and turn it into clear decisions. This skill doesn't just summarize metrics — it diagnoses problems, identifies winners, checks statistical significance, and tells you exactly what to cut, scale, and test next. Then it goes further: it compares channels on equal terms, finds where you're over-spending vs under-spending relative to results, and produces a concrete budget reallocation plan.
What’s inside
The SKILL.md for ad-campaign-analyzer is organised into these sections:
- When to Use
- Phase 0: Intake
- Phase 1: Data Ingestion & Normalization
- Accepted Data Formats
- Multi-Channel Normalization
- Funnel-Adjusted CAC (If Funnel Data Available)
- Phase 2: Performance Diagnostics
- 2A: Campaign-Level Health Check
- 2B: Budget Waste Detection
- 2C: Winner Identification
- 2D: Statistical Significance Check
- Phase 3: Funnel Analysis
Installation
Add ad-campaign-analyzer to your agent with:
git clone https://github.com/github/awesome-copilot ~/.claude/skills/ad-campaign-analyzerReview a skill’s source before installing it — skills can instruct your agent to run commands. This command comes from the skill’s public repository, which is the source of truth for setup steps. New to skills? Read how to install Claude Code skills.
Supported agents
- GitHub Copilot — declared in the repository topics
License
ad-campaign-analyzer is published under the MIT license.
Strengths
- Clear MIT license — safe to read and adapt within its terms
- Ships in github/awesome-copilot, an established project with 37,982 GitHub stars
- Works with GitHub Copilot
- Actively maintained — repository updated in the last 90 days
Author
Topics
Alternatives to ad-campaign-analyzer
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Frequently asked questions
- What does ad-campaign-analyzer do?
- Use this skill when the user shares ad campaign performance data and asks what to cut, scale, or test. Trigger for prompts like "analyze my ad campaigns", "where am I wasting ad spend", "reallocate my ad budget", "which ads are actually working", or "ROAS analysis". Do not trigger for campaign planning or creative generation without performance data.
- How do I install ad-campaign-analyzer?
- Run git clone https://github.com/github/awesome-copilot ~/.claude/skills/ad-campaign-analyzer in your agent, then reload your skills. Review the source at https://github.com/github/awesome-copilot before installing.
- Is ad-campaign-analyzer free to use?
- Yes. ad-campaign-analyzer is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
- Which agents does ad-campaign-analyzer work with?
- ad-campaign-analyzer lists GitHub Copilot — named in its SKILL.md, its plugin marketplace or its repository topics. Skills use the portable SKILL.md format, so other agents that read that format may load it too.
- Where does ad-campaign-analyzer come from?
- ad-campaign-analyzer ships inside github/awesome-copilot, a repository that contains 41 catalogued skills in total. The repository's 37,982 GitHub stars apply to that whole collection, not to this skill on its own.
