Overview
customer-journey-map is an open-source productivity skill for Claude Code and compatible agents, published by deanpeters. Its author describes it as: “Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.”. The project has 6.5k stars on GitHub and ships custom license terms, so review them before reuse. Add it to your setup with `/plugin marketplace add deanpeters/Product-Manager-Skills`.
What customer-journey-map does
Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align cross-functional teams, and systematically improve the customer experience to achieve business objectives.
What’s inside
The SKILL.md for customer-journey-map is organised into these sections:
- Purpose
- Input
- Key Concepts
- The Customer Journey Mapping Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Prepare Prerequisites
- Step 2: Set Clear Objectives
- Step 3: Choose a Buyer Persona
Installation
Add customer-journey-map to your agent with:
/plugin marketplace add deanpeters/Product-Manager-SkillsReview a skill’s source before installing it — skills can instruct your agent to run commands. This command comes from the skill’s public repository, which is the source of truth for setup steps. New to skills? Read how to install Claude Code skills.
Supported agents
- Claude Code — ships a claude code plugin marketplace
License
deanpeters has not declared a standard open-source license for this repository (Other). Confirm the terms with the author before reusing it.
Strengths
- Ships in deanpeters/Product-Manager-Skills, an established project with 6,527 GitHub stars
- Works with Claude Code
- Actively maintained — repository updated in the last 90 days
Things to check
- No license declared — confirm terms with the author before reuse
Author
Topics
Alternatives to customer-journey-map
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Frequently asked questions
- What does customer-journey-map do?
- Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
- How do I install customer-journey-map?
- Run /plugin marketplace add deanpeters/Product-Manager-Skills in your agent, then reload your skills. Review the source at https://github.com/deanpeters/Product-Manager-Skills before installing.
- Is customer-journey-map free to use?
- customer-journey-map is publicly available on GitHub, but deanpeters has not declared a standard open-source license (Other). Confirm the terms with the author before reusing it.
- Which agents does customer-journey-map work with?
- customer-journey-map lists Claude Code — named in its SKILL.md, its plugin marketplace or its repository topics. Skills use the portable SKILL.md format, so other agents that read that format may load it too.
- Where does customer-journey-map come from?
- customer-journey-map ships inside deanpeters/Product-Manager-Skills, a repository that contains 41 catalogued skills in total. The repository's 6,527 GitHub stars apply to that whole collection, not to this skill on its own.