ansoff-matrix

ansoff-matrix is an open-source productivity skill for Claude Code and compatible agents, published by deanpeters. Its author describes it as: “Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.”. The project has 6.5k stars on GitHub and ships custom license terms, so review them before reuse. Add it to your setup with `/plugin marketplace add deanpeters/Product-Manager-Skills`.

What ansoff-matrix does

Map a company's growth options across the Ansoff Matrix with evidence per quadrant: **use or gather evidence → four quadrants with signals → risk-rated sequence → next-step options.** The four quadrants — market penetration, market development, product development, diversification — organize one question: *where does the next tranche of growth come from, and at what risk?* This is a research instrument, not wishful whiteboarding: every candidate move must answer "what documented signal says this demand exists?" And the close is a sequence, because growth options compound — penetration funds de…

Installation

Add ansoff-matrix to your agent with:

/plugin marketplace add deanpeters/Product-Manager-Skills

Always review a skill's source before installing it. This command comes from the skill's public repository; the linked repo is the source of truth for exact setup steps.

What's inside

The SKILL.md for ansoff-matrix is organised into these sections:

• Purpose
• Input
• Key Concepts
• Application
• Output schema (do not reorder)
• 1. Market Penetration (existing product, existing market — lowest risk)
• 2. Market Development (existing product, new market)
• 3. Product Development (new product, existing market)
• 4. Diversification (new product, new market — highest risk)
• 5. Recommended Sequence (the "so what")
• Assumptions to Validate
• Final Step (offer exactly 4 options)

When to use it

Reach for ansoff-matrix when you want productivity help from your agent without writing the same instructions every session. Load the skill and the agent picks it up automatically for relevant tasks.

Strengths

• Ships in deanpeters/Product-Manager-Skills, an established project with 6,527 GitHub stars
• Actively maintained (recent commits)

Things to check

• No license declared — confirm terms with the author before reuse

Topics

Frequently asked questions

What does ansoff-matrix do?

Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.

How do I install ansoff-matrix?

Run /plugin marketplace add deanpeters/Product-Manager-Skills in your agent, then reload your skills. Review the source at https://github.com/deanpeters/Product-Manager-Skills before installing.

Is ansoff-matrix free to use?

ansoff-matrix is publicly available on GitHub, but deanpeters has not declared a standard open-source license (Other). Confirm the terms with the author before reusing it.

Where does ansoff-matrix come from?

ansoff-matrix ships inside deanpeters/Product-Manager-Skills, a repository that contains 41 catalogued skills in total. The repository's 6,527 GitHub stars apply to that whole collection, not to this skill on its own.