Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
ads-plan
ads-plan is an open-source workflow skill for Claude Code and compatible agents, published by AgriciDaniel. Its author describes it as: “Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use…”. The project has 8.2k stars on GitHub and is available under the MIT license. Add it to your setup with `/plugin marketplace add AgriciDaniel/claude-ads`.
What ads-plan does
1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input. 2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria. 3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load `ads/references/additional-platforms.md` and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. 4. Specify campa…
Installation
Add ads-plan to your agent with:
/plugin marketplace add AgriciDaniel/claude-adsAlways review a skill's source before installing it. This command comes from the skill's public repository; the linked repo is the source of truth for exact setup steps.
When to use it
Reach for ads-plan when you want workflow help from your agent without writing the same instructions every session. Load the skill and the agent picks it up automatically for relevant tasks.
Strengths
- Clear MIT license — safe to read and adapt
- Ships in AgriciDaniel/claude-ads, an established project with 8,200 GitHub stars
- Actively maintained (recent commits)
Topics
Frequently asked questions
- What does ads-plan do?
- Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
- How do I install ads-plan?
- Run /plugin marketplace add AgriciDaniel/claude-ads in your agent, then reload your skills. Review the source at https://github.com/AgriciDaniel/claude-ads before installing.
- Is ads-plan free to use?
- Yes. ads-plan is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
- Where does ads-plan come from?
- ads-plan ships inside AgriciDaniel/claude-ads, a repository that contains 35 catalogued skills in total. The repository's 8,200 GitHub stars apply to that whole collection, not to this skill on its own.
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