Overview
ads-plan is an open-source workflow skill for Claude Code and compatible agents, published by AgriciDaniel. Its author describes it as: “Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use…”. The project has 8.2k stars on GitHub and is available under the MIT license. Add it to your setup with `/plugin marketplace add AgriciDaniel/claude-ads`.
What ads-plan does
1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input. 2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria. 3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load `ads/references/additional-platforms.md` and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. 4. Specify campa…
Installation
Add ads-plan to your agent with:
/plugin marketplace add AgriciDaniel/claude-adsReview a skill’s source before installing it — skills can instruct your agent to run commands. This command comes from the skill’s public repository, which is the source of truth for setup steps. New to skills? Read how to install Claude Code skills.
Supported agents
- Claude Code — ships a claude code plugin marketplace
License
ads-plan is published under the MIT license.
Strengths
- Clear MIT license — safe to read and adapt within its terms
- Ships in AgriciDaniel/claude-ads, an established project with 8,200 GitHub stars
- Works with Claude Code
- Actively maintained — repository updated in the last 90 days
Author
Topics
Frequently asked questions
- What does ads-plan do?
- Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
- How do I install ads-plan?
- Run /plugin marketplace add AgriciDaniel/claude-ads in your agent, then reload your skills. Review the source at https://github.com/AgriciDaniel/claude-ads before installing.
- Is ads-plan free to use?
- Yes. ads-plan is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
- Which agents does ads-plan work with?
- ads-plan lists Claude Code — named in its SKILL.md, its plugin marketplace or its repository topics. Skills use the portable SKILL.md format, so other agents that read that format may load it too.
- Where does ads-plan come from?
- ads-plan ships inside AgriciDaniel/claude-ads, a repository that contains 35 catalogued skills in total. The repository's 8,200 GitHub stars apply to that whole collection, not to this skill on its own.