Overview
ads-budget is an open-source workflow skill for Claude Code and compatible agents, published by AgriciDaniel. Its author describes it as: “Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding str…”. The project has 8.2k stars on GitHub and is available under the MIT license. Add it to your setup with `/plugin marketplace add AgriciDaniel/claude-ads`.
What ads-budget does
1. Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence. 2. Normalize spend and outcomes to comparable windows and definitions. 3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases. 4. Distinguish committed baseline, controlled experiments, and reserve capacity. 5. Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone. 6. Return a decision-complete plan with platform/campaign amount,…
Installation
Add ads-budget to your agent with:
/plugin marketplace add AgriciDaniel/claude-adsReview a skill’s source before installing it — skills can instruct your agent to run commands. This command comes from the skill’s public repository, which is the source of truth for setup steps. New to skills? Read how to install Claude Code skills.
Supported agents
- Claude Code — ships a claude code plugin marketplace
License
ads-budget is published under the MIT license.
Strengths
- Clear MIT license — safe to read and adapt within its terms
- Ships in AgriciDaniel/claude-ads, an established project with 8,200 GitHub stars
- Works with Claude Code
- Actively maintained — repository updated in the last 90 days
Author
Topics
Frequently asked questions
- What does ads-budget do?
- Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.
- How do I install ads-budget?
- Run /plugin marketplace add AgriciDaniel/claude-ads in your agent, then reload your skills. Review the source at https://github.com/AgriciDaniel/claude-ads before installing.
- Is ads-budget free to use?
- Yes. ads-budget is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
- Which agents does ads-budget work with?
- ads-budget lists Claude Code — named in its SKILL.md, its plugin marketplace or its repository topics. Skills use the portable SKILL.md format, so other agents that read that format may load it too.
- Where does ads-budget come from?
- ads-budget ships inside AgriciDaniel/claude-ads, a repository that contains 35 catalogued skills in total. The repository's 8,200 GitHub stars apply to that whole collection, not to this skill on its own.