ads-math

Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

by AgriciDaniel 8.2k GitHub stars MIT Updated Jul 13, 2026
ads-math skill by AgriciDaniel
Social preview for AgriciDaniel/claude-ads

Overview

ads-math is an open-source workflow skill for Claude Code and compatible agents, published by AgriciDaniel. Its author describes it as: “Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculat…”. The project has 8.2k stars on GitHub and is available under the MIT license. Add it to your setup with `/plugin marketplace add AgriciDaniel/claude-ads`.

What ads-math does

1. Identify the decision and collect units, currency, period, tax/refund treatment, margin, attribution basis, and uncertainty. 2. Show the formula and map every input to an operator value or cited artifact. 3. Validate denominators, sign, missing values, incompatible windows, and unit conversions. 4. Calculate base, downside, and upside cases where uncertainty affects the decision. 5. Keep platform-attributed revenue, blended business revenue, cash flow, and contribution margin distinct. 6. Return machine-readable inputs, formulas, outputs, sensitivities, and decision implications.

Installation

Add ads-math to your agent with:

/plugin marketplace add AgriciDaniel/claude-ads

Review a skill’s source before installing it — skills can instruct your agent to run commands. This command comes from the skill’s public repository, which is the source of truth for setup steps. New to skills? Read how to install Claude Code skills.

Supported agents

  • Claude Code — ships a claude code plugin marketplace

License

ads-math is published under the MIT license.

Strengths

  • Clear MIT license — safe to read and adapt within its terms
  • Ships in AgriciDaniel/claude-ads, an established project with 8,200 GitHub stars
  • Works with Claude Code
  • Actively maintained — repository updated in the last 90 days

Author

AgriciDaniel 52 skills in the catalog · GitHub profile ↗
View skills

Topics

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Frequently asked questions

What does ads-math do?
Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.
How do I install ads-math?
Run /plugin marketplace add AgriciDaniel/claude-ads in your agent, then reload your skills. Review the source at https://github.com/AgriciDaniel/claude-ads before installing.
Is ads-math free to use?
Yes. ads-math is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
Which agents does ads-math work with?
ads-math lists Claude Code — named in its SKILL.md, its plugin marketplace or its repository topics. Skills use the portable SKILL.md format, so other agents that read that format may load it too.
Where does ads-math come from?
ads-math ships inside AgriciDaniel/claude-ads, a repository that contains 35 catalogued skills in total. The repository's 8,200 GitHub stars apply to that whole collection, not to this skill on its own.

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