market-segments

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

by phuryn 25k GitHub stars MIT Updated Jul 3, 2026
market-segments skill by phuryn
market-segments — Integrations skill by phuryn

Overview

market-segments is an open-source integrations skill for Claude Code and compatible agents, published by phuryn. Its author describes it as: “Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.”. The project has 25k stars on GitHub and is available under the MIT license. Add it to your setup with `/plugin marketplace add phuryn/pm-skills`.

What market-segments does

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

What’s inside

The SKILL.md for market-segments is organised into these sections:

  • Purpose
  • Instructions
  • Input
  • Analysis Steps (Think Step by Step)
  • Output Structure
  • Best Practices
  • Further Reading

Installation

Add market-segments to your agent with:

/plugin marketplace add phuryn/pm-skills

Review a skill’s source before installing it — skills can instruct your agent to run commands. This command comes from the skill’s public repository, which is the source of truth for setup steps. New to skills? Read how to install Claude Code skills.

Supported agents

  • Claude Code — ships a claude code plugin marketplace

License

market-segments is published under the MIT license.

Strengths

  • Clear MIT license — safe to read and adapt within its terms
  • Ships in phuryn/pm-skills, an established project with 25,392 GitHub stars
  • Works with Claude Code
  • Actively maintained — repository updated in the last 90 days

Author

phuryn 41 skills in the catalog · GitHub profile ↗
View skills

Topics

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Frequently asked questions

What does market-segments do?
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
How do I install market-segments?
Run /plugin marketplace add phuryn/pm-skills in your agent, then reload your skills. Review the source at https://github.com/phuryn/pm-skills before installing.
Is market-segments free to use?
Yes. market-segments is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
Which agents does market-segments work with?
market-segments lists Claude Code — named in its SKILL.md, its plugin marketplace or its repository topics. Skills use the portable SKILL.md format, so other agents that read that format may load it too.
Where does market-segments come from?
market-segments ships inside phuryn/pm-skills, a repository that contains 41 catalogued skills in total. The repository's 25,392 GitHub stars apply to that whole collection, not to this skill on its own.

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