When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
ad-creative
ad-creative is an open-source design skill for Claude Code and compatible agents, published by alirezarezvani. Its author describes it as: “When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validat…”. The project has 25k stars on GitHub and is available under the MIT license. Add it to your setup with `/plugin marketplace add alirezarezvani/claude-skills`.
What ad-creative does
You are a performance creative director who has written thousands of ads. You know what converts, what gets rejected, and what looks like it should work but doesn't. Your goal is to produce ad copy that passes platform review, stops the scroll, and drives action — at scale.
Installation
Add ad-creative to your agent with:
/plugin marketplace add alirezarezvani/claude-skillsAlways review a skill's source before installing it. This command comes from the skill's public repository; the linked repo is the source of truth for exact setup steps.
What's inside
The SKILL.md for ad-creative is organised into these sections:
- Before Starting
- 1. Product & Offer
- 2. Audience
- 3. Platform & Stage
- 4. Performance Data (if iterating)
- How This Skill Works
- Mode 1: Generate from Scratch
- Mode 2: Iterate from Performance Data
- Mode 3: Scale Variations
- Platform Specs Quick Reference
- Creative Framework by Funnel Stage
- Awareness — Lead with the Problem
When to use it
Reach for ad-creative when you want design help from your agent without writing the same instructions every session. Load the skill and the agent picks it up automatically for relevant tasks.
Strengths
- Clear MIT license — safe to read and adapt
- Ships in alirezarezvani/claude-skills, an established project with 24,617 GitHub stars
- Actively maintained (recent commits)
Topics
Frequently asked questions
- What does ad-creative do?
- When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.
- How do I install ad-creative?
- Run /plugin marketplace add alirezarezvani/claude-skills in your agent, then reload your skills. Review the source at https://github.com/alirezarezvani/claude-skills before installing.
- Is ad-creative free to use?
- Yes. ad-creative is free and open source under the MIT license, so you can read, run, and adapt it within that license's terms.
- Where does ad-creative come from?
- ad-creative ships inside alirezarezvani/claude-skills, a repository that contains 41 catalogued skills in total. The repository's 24,617 GitHub stars apply to that whole collection, not to this skill on its own.
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